Build the want. Then build the product.
The retention isn’t from rewards. It’s from a resolved conflict.
Question the “How”
To rebuild the “Normal”.
Core Strengths
The retention isn’t from rewards. It’s from a resolved conflict.
I don’t stop at plausible. I stop at proven.
Most designers test what exists. I study what’s unknown.
Selected Work
Led design from concept to launch — design system, interaction patterns, and the play mechanics that drive return visits.
Collapsed medication history, risk factors, and next steps into one view for oncology care teams.
Cut mentor prep from a manual review to a glance — AI surfaces each student’s blockers before the session starts.
Took learning-module authoring from weeks to minutes — non-designers ship polished content unaided.
Rebuilt the listing around verified track record, turning an unvetted marketplace into a credible one.
Pro Skills
Hundreds of course records, dozens of edge cases, one planner that kept breaking. I sat with the backend engineers and traced all of it back to a single problem.
When the board fills up with three versions of the same safe idea, I’m the one who puts up a fourth, borrowed from a discipline nobody in the room came from.
I’d rather have an uncomfortable scope conversation in week one than hand over a beautiful version of the wrong page in week six.